GroupMe Product Design Case Study

Product design (UX Design) case study in which I explored ways to emphasize and identify messages in GroupMe so users are engaged more efficiently.

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Fall 2019

Individual

One interest I pursued was product design where both research, empathy, design, and technical skills played in a role to help users have a better experience using a certain product. This was my first product design case study in which I explored ways to emphasize and identify messages in GroupMe so users are engaged more efficiently. I learned the importance of listening and to resist the temptation of being selfish.

What I did

  • Card sorting
  • Low, Medium, High fidelities
  • User Research and Testing (Interviews)
  • Prototyping
  • Wireframes

Tools Used:

  • Sketch
  • GroupMe
  • inVision Prototype

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